ServiceTitan is the enterprise king, a public company with the deepest feature set in the trades. It's also priced and built for 10–500 tech operations: per-tech pricing, onboarding fees that run $5,000–$50,000, and months of setup. Here's what that means for a small shop.
| FieldForge | ServiceTitan | |
|---|---|---|
| Pricing model | Flat: Free–$149/mo per company | $245–$398 per tech per month (quote only) |
| Realistic cost: 3-tech shop | $29/mo | ~$750–$1,200/mo + onboarding |
| Onboarding / setup fee | $0: 2-minute signup | $5,000–$50,000, weeks to months |
| Add-on "Pro" modules | Included | +30–50% on top of base subscription |
| Create an invoice by voice | Yes, describe the job out loud | No (Atlas AI is office-side analytics) |
| Bilingual voice (English + Spanish) | Yes | No |
| Performance pay engine (hourly/salary/% mix) | Yes, included | Yes, the gold standard, at enterprise price |
| Techs see earnings live | Yes: My Pay screen | Partial, tech dashboards |
| Timesheets + overtime + approvals | Yes | Yes |
| Recurring jobs / memberships | Recurring jobs + auto-billed memberships w/ member discounts | Full membership suite |
| Good / better / best estimate options | Yes, included on every plan | Yes, on its premium pricebook tiers |
| Deposits collected at estimate approval | Yes | Yes |
| Consumer financing (monthly payments) | Yes: Affirm at card checkout, jobs up to $30,000 | Yes, via financing partners |
| Truck inventory / stock tracking | Yes, truck-level, zero data entry | Yes, full warehouse suite |
| Automatic estimate follow-ups & appointment reminders | Yes, from $19/mo | Yes |
| Import your customer list (CSV) | Yes, self-serve in a minute | Yes, via onboarding team |
| Online booking | Yes | Yes |
| Call center / marketing attribution | No | Yes, their real moat for big shops |
| Requires admin staff to run it | No | Realistically yes |
Competitor pricing and features from public sources and published reviews as of July 2026, always confirm current rates on their site. ServiceTitan is a trademark of its owner; FieldForge is not affiliated with ServiceTitan.
ServiceTitan doesn't publish pricing, it's quote-only, commonly reported at $245–$398 per technician per month, plus onboarding engagements that run $5,000 to $50,000 and take weeks to months. A 3-tech shop is realistically looking at $750–$1,200 every month before the Pro add-on modules, and a four-figure check before day one. (Reported figures as of mid-2026: ServiceTitan quotes each deal individually.)
FieldForge: free to start, $29/month flat for that same 3-tech shop, $49/month more if you add the Front Desk AI receptionist, and setup measured in minutes because you do it yourself from the truck. Over a year that's roughly $936 vs. $9,000–$14,000+. Different galaxy.
ServiceTitan is a public company whose product is genuinely excellent, for 10-to-500-truck operations with a call center, dedicated dispatchers, and a controller who wants marketing attribution on every phone call. At that scale its depth pays for itself. But its pricing model, onboarding, and interface all assume there's an office running the software. If you're the owner and the lead tech and the office, you'd be paying enterprise money to use 15% of an enterprise tool.
FieldForge inverts that: the essentials of the ServiceTitan playbook, dispatch board, performance pay, memberships-style recurring contracts, live crew map, reporting, rebuilt for a crew where the "office" is the driver's seat, at a two-digit monthly price. And one thing ServiceTitan doesn't do at any price: build the invoice from a spoken description of the job, in English or Spanish.
Ten or more trucks, a real call center, franchise reporting requirements, or private-equity-grade KPI dashboards, go with ServiceTitan and hire the admin staff to run it. That's not marketing modesty; it's just what the tool is for. The mistake worth avoiding is the 3-truck shop signing an enterprise contract because "it's what the big guys use."
ServiceTitan is quote-only; industry reporting puts it at roughly $245–$398 per tech per month plus a $5,000–$50,000 onboarding engagement (mid-2026). Most 1–5 tech shops find the economics don't fit, which is the gap FieldForge is built for, at $29/month flat for a 3-tech crew.
FieldForge covers the small-shop essentials of the same playbook (dispatch, performance pay, recurring contracts, reporting, QuickBooks) plus voice invoicing ServiceTitan doesn't offer, free to start and self-serve in minutes.
No, its AI investments are office-side analytics. FieldForge builds the invoice from the tech's spoken description of the job, in English or Spanish.
FieldForge handles recurring maintenance contracts that auto-generate visits and invoices, the core of a membership program. ServiceTitan's full membership suite is deeper; for most small shops the contract engine covers what they actually sell.